I got an email from Australia Post a little while ago asking me to do a lifestyle survey. Gmail doesn’t load images in emails unless you tell it to (or tell it to always display images from that sender), so you get to see the alternate text.
Email before images
I allowed it to show the images and it wasn’t quite what was expected.
Email with images
It turns out that Australia Post is less apt at identifying genders than a 2 year old.